London, UK July 04, 2007

T-Mobile Launches Music Jukebox for 3G Phones

T-Mobile now offers instant mobile access to over 500,000 music tracks, all priced at £1, with the launch of its new dual download Mobile Jukebox service. Available to download onto a range of more than 30 handsets, whether 2.5G or 3G, on pay-as-you-go or contract, T-Mobile is unleashing music on the move for the masses.


Backed by the four major record labels (Universal Music Group, SONY BMG MUSIC ENTERTAINMENT, EMI Music and Warner Music International) as well as the key independents such as V2 and Beggars Banquet, the new service offers access to every chart track and loads more from a mobile phone.


Available on a handset to suit every style and budget, there’s a range of 32 phones, starting from free with a contract to £50 for a pre-pay model. Nineteen of them are pay-as-you-go phones, so customers on a budget needn’t miss out. To make the service available to the widest number of people, T-Mobile is running Mobile Jukebox on both ‘2.5G’ and ‘3G’ phones. So you don’t need a super-fast phone to download music the moment you want it.


T-Mobile Mobile Jukebox tracks are ‘dual download’, so there are two versions of each music file for the £1 price tag. T-Mobile sends one version, compressed for a fast download, to the mobile phone (AAC format). It sends the other to a customer’s PC (wma format), to store, burn to a CD or swap onto an MP3 player. T-Mobile stores all of your downloads to its innovative ‘My Music’ at www.music.t-zones.co.uk, so even if you lose your handset, you never lose your downloads.


Throughout July, T-Mobile is offering every new customer with a Mobile Jukebox handset any five tracks for free. So new customers can get their mobile phone music collection off to a great start. Damien Byrne, Head of Entertainment at T-Mobile said: “We want anyone who has a mobile phone to be able to be able to access music the moment they want to, 24/7. So we created Mobile Jukebox, the music service that never sleeps for people to use whenever they want to, on the kind of handset they like, at one simple, fair price.
“We want to make it as simple as possible and great value, so we have made every track £1, and charge it to the customer’s mobile phone bill. We’ve also worked hard with handset manufacturers to make it easy to access music on phones. So we’ve got ‘hard keys’ and menu keys on certain models that offer one-click access to music on the go.”


The technology behind Mobile Jukebox will be provided by Musiwave, an Openwave company and a leading provider of mobile music entertainment services to operators and media companies worldwide. T-Mobile UK’s deployment of the Musiwave Music on Demand Service (MODS™) will allow subscribers fast, secure and user-friendly access to browse and purchase full-track mobile music from Mobile Jukebox. Musiwave provides mobile music entertainment services to over 30 mobile operators in 25 countries and powers more than 20 full-track mobile music services globally.


For more information please contact:
Openwave Systems Inc.
Vikki Herrera
Public Relations
vikki.herrera@openwave.com
Tel: +1-650-480-6753


Bite Communications for Openwave Systems
Melanie Antonucci
Melanie.Antonucci@bitepr.com
Tel: +44 208 834 3419